About Us

About our Doctor:

Dr. William R. French  has been practicing optometry in Moscow since graduating from the Indiana University School of Optometry in 1988.  He received a Bachelor’s Degree in English from Nebraska Wesleyan University and worked toward a Master’s in English at the University of Nebraska.  A job opportunity in the optical field lead to management positions in optical laboratories and optical stores.  This broad experience put him on the path to becoming an optometrist.  He is licensed to practice in Idaho and Nebraska and maintains his therapeutic credentials allowing him to diagnose and treat many conditions of the eyes including glaucoma.

In addition to providing comprehensive eye exams, management of ocular disease, and fitting contact lenses, Dr. French can be found using his expert laboratory skills fabricating eyeglass lenses in our on-site optical laboratory.  He also repairs, maintains, and/or remodels our physical office and optical equipment.

About our Optician:

Dianne L. French holds a Bachelor’s Degree in Business Administration from the Univeristy of Nebraska and has worked as an optician in a variety of settings since 1981.  She is skilled in all facets of optical dispensing and will help you select the right options for your needs.

Beyond direct patient interaction, Dianne is our office manager, insurance expert, and maintains our computer system and web site.

Both Dr. French and Dianne grew up in Nebraska and still have family there.  They met while working in the same optical office in Lincoln, Nebraska. Their two smart, capable daughters grew up helping out in the office and are now on to bigger adventures.

Longtime prairie enthusiasts, the French’s have been involved with preservation of native mixed-grass prairie in Western Nebraska and are now actively restoring over 40 acres of Latah County farmland to native vegetation to help pollinators and wildlife (occasionally, and especially in the Spring, this can impact office hours).  They also enjoy hiking, biking, and caring for their various rescued cats.

The office will be open sparingly and by appointment only due to the rapid spread of COVID-19. We want to do our best to serve you, and also to protect all of us!